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"The Choice"

A series of performances. 2020

An instruction-based performance "The Choice" is a casual festive ritual of singing karaoke, turned into a social experiment. The performance serves as a motive for opening a discussion with participants about choices and cognitive distortions that often accompany this process.

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“Before entering the karaoke booth, you need to select one the themes from special “catalog”. That is going to be the theme of the song you will be offered to perform*. Please think carefully while making your choice. After that, a friendly assistant will kindly explain to you how to use the microphone and will play the backing track”.

* No matter which theme had been chosen by the participant, in the booth everyone gets the same result of the choice, karaoke version of the Russian anthem. 

Selected infographics and video documentation following the results of the karaoke performance by instruction "The Choice"

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The intermediate results of participant’s votes 18.08.2020

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The intermediate results of participant’s votes 09.10.2020

This project is the second stage of performance "The Choice" held in the period from 08/07/2020 to 10/09/2020 at "Open Studios" and from 09/10/2020 - 10/13/2020 at the Cosmoscow Contemporary Art Fair. Infographics illustrate the collected votes of the participants during the performance. 


There were more than 1500 participants during 2 months. 

Video documentation of performing in exhibition opening "Open Studios" of Winzavod Art Center 07.07.20

«The Choice» in Cosmoscow Contemporary Art Fair 2020

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The performance has been also presented in special pop up form at Winzavod corner in Cosmoscow from 09/10/2020 - 10/13/2020. 


More than 250 visitors have been participated throughout 4 days. 

Interview for Winzavod and Video documentation of performing at the Cosmoscow Contemporary Art Fair 2020 https://youtu.be/y7nuHiJzYDs